Mission EDEN CAB 2026: Our private chauffeur company will be at the service of LATER's visibility at the Cannes Lions.

EDEN CAB collaborates with companies worldwide that require a reliable, efficient, and professional luxury transportation solution on the French Riviera. Among our key partners in 2026 is Later, an American company specializing in influencer marketing. They have leased... Sprinter VIP to ensure the safe travel of its teams and prestigious guests during the Cannes Lions.

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LATER: an innovative company in action on the French Riviera

Later is a Canadian company founded in 2014 by Cindy Chen, Ian MacKinnon, Roger Patterson, and Matt Smith. Initially one of the first Instagram post scheduling tools under the name Latergramme, the company was acquired by Mavrck, a Boston-based influencer marketing platform, in 2022.

Today, it stands out as a global leader in social media post planning, influencer campaign management and social listening with nearly 7 million users including content creators and small business owners.

In 2026, LATER was present on the French Riviera as part of the Cannes Lions Festival of CreativityOn this occasion, she hosted international designers and brands in her Later Lounge and led panels and strategic reviews with her team of experts and famous designers.

Our Sprinter VIP personalized in LATER colors

To accompany its presence at the Cannes Lions, Later rented two Sprinter VIP withEDEN CABCompletely covered with the brand's logo and visual identity, these vehicles transformed the travel of its teams and guests into genuine mobile communication tools.

Thanks to their spacious and high-end format, the Sprinter VIPs offer a comfortable environment for travel. Their interior design allows passengers to travel in luxurious conditions while enjoying a space suitable for discussions, preparing for meetings, or relaxing between appointments.

The vehicle wraps also increased Later's visibility on the streets of Cannes and along the main routes used during the festival. By driving around in the brand's colors, the Sprinter VIPs have helped to increase its presence among advertising professionals, content creators, advertisers and international visitors present on the Croisette.

A range of services offered by our private chauffeur company

Our involvement was not limited to providing vehicles: it also included coordinating journeys, welcoming passengers and providing logistical support to the teams throughout the festival.

Our private drivers ensured the punctual, discreet, and professional transportation of staff, content creators, and VIP guests. Routes were planned according to Later's schedule to facilitate transfers between hotels, reception venues, meeting spaces, and the various Cannes Lions events.

It is important to know thatEDEN CAB regularly participates in the Cannes LionsOur agency also works in collaboration with other American companies such as ADQUICK who used our services for a personalized transport.